challenge

From The Hills needs a completely new packaging and business card for the new launch.

solution

Led the development of a cohesive brand identity rooted in the themes of the Black Hills Gold Rush, mining heritage, and mountainous terrain. Established a distinctive color palette and crafted custom design elements to visually express the brand’s rugged, adventurous spirit.

Oversaw the full brand rollout across multiple touchpoints—including packaging design, business cards, building signage, and promotional merchandise—ensuring a consistent and compelling narrative at every customer interaction.

project scope

packaging design / business card design

my role

design consultant